ByteSize is driven by Ashwin Rajagopalan, among India’s leading freelance writers and experts on customer experience. Ashwin has authored over 1,000 features in premier online and offline publications over the last eight years. Ashwin writes mainly on travel, food & drink, gadgets & trends. He’s been part of the fascinating smartphone journey during the 2010s, choosing to shoot (many of his images have been published) exclusively on smartphone cams.  He’s dined at hundreds of restaurants across the world and experienced luxury hotels in over 100 locations worldwide and yet takes the same childlike curiosity to every new hotel launch, new destination and mobile unboxing.

Ashwin has been consulting in the Content and Customer experience space drawing on his experiences as a Marketer, Marketing Communications Specialist and a lifestyle writer who constantly puts himself in the shoes of his readers and a brand’s target customers. Ashwin is also a training coach and has trained over 1000 Senior and Middle management executives in Customer service and Cultural Intelligence – he is one of India’s only cross cultural trainers.


This page is constantly updated and features Ashwin’s work that is available to read online .

  • Interviews with Ashwin
  1. Read Ashwin’s take on Food trends in an interview with Food panda  
  2. Ashwin’s take on Budapest featured in Corinthia luxury hotels’ Insider column 


  • Ashwin’s archive of published features in:
  1. GQindia.com 
  2. The Man magazine 
  3. Smart Cooky (NDTV Food)
  4. The Hindu 
  5. The Quint 
  6. Blackbook


  • Tech features
  1. Sony Xperia XZ Premium review in Blackbook 
  2. OnePlus 5 – first impressions in GQ 
  3. Gadget essentials for the Smart traveller in Elle 
  4. Feature on Amazon Kindle Fire TV stick and casting devices in the Man
  5. Samsung’s QLED TV review in Blackbook 
  • Travel features
  1. Feature on New York’s sporting venues and unbridled energy in Verve
  2. Kyoto, Japan – destination feature in Business World 
  3. Oman’s Frankincense trail in the New Indian Express Indulge
  4. King Ludwing’s fascinating castles in Bavaria featured in Hindu BusinessLine Luxe
  5. Venice – destination feature in The Quint 
  6. Road trips in Australia’s Outback/Northern Territory in National Geographic Traveller 
  • Food & Drink
  1. Bangkok Food trail in the Indian Express 
  2. Chennai’s finest cafes in Smartcooky/NDTV Food
  3. The world’s first single malt and the Speyside, Scotland trail in the Quint 
  4. Belgian Beer trail in DNA
  5. San Francisco’s Fascinating food market in the Hindu 
  6. Avaratna at the ITC Grand Chola reviewed in Elle 
  • Essays/Trends 
  1. Luxury redefined; a 2010s look at how luxury has evolved for the Man Magazine 
  2. How fragrance packaging is almost as important as the scent for BusinessLine Luxe 
  3. How luxury brands are leveraging Artificial Intelligence 
  4. Chennai’s unique  Korean subculture in Conde Nast Traveller 
  5. Cool services every hotel should copy in GQ