AR (Augmented Reality) is going to force us to burn down everything …and start afresh!
It’s been almost eight years since I wrote my first smartphone review. The iPhone wasn’t the phenomenon it is today, Android was in take-off mode. The Blackberry was the ultimate status symbol while Nokia (and the Symbian OS) was still king of the hill. We didn’t FB on our phone and heck, Instagram wasn’t even a thing.
- Disruptive is not necessarily a good thing: Disruptive is a buzz word, often misused. But while disruptive marketing techniques and brands have redefined the 2010s landscape, disruptive media is clearly on the wane. Think about the ultimate couch potato who watches maybe three or four hours of TV. He/she is still going to be away from the TV screen for over twelve waking hours; a clear opportunity for AR to step in.
- The VR vs AR conundrum: I remember my first experience with the HTC Vive, at the company’s shiny HQ in Taipei. I was blown away with the experience and yet couldn’t help feeling boxed up with the VR headset, cut off from the real world around me. It’s probably why Pokemon Go became one of the decade’s biggest deals.
- Brands are cashing in: Apple’s decision to make AR one of the talking points of its 2017 strategy and its AR kit is a clear indication that AR has arrived. The Ikea Place is a great example of a simple AR App that has made marketers sit up and notice.
- Social media as we know it doesn’t cut it anymore: Alysha nails it – “There’s a significant difference between fitting in and belonging – which is really showing up as yourself. Social media today is a ‘fitting in chamber’. If you fit in, you don’t really belong” Hopefully AR will change that too.
- Third eye vision: Justin Bolognino believes that we will all acquire a third eye via AR. He sees AR as a tool in a toolbox of experiences. It might be the closest we will get to visualising our thoughts. We might actually be able to ‘see music’ through the eyes of AR.